In recent years, China's consumer market has undergone a significant transformation, marked by rapid upgrades and the merging of various sectors such as commerce, travel, culture, and sportsThis evolution has led to the emergence of new, immersive, and interactive consumption scenarios that resonate with modern consumersFor instance, during the recent Spring Festival, Chongqing showcased its vibrant urban landscape by illuminating the “Two Rivers, Four Banks” area with dazzling night lights and introducing special event locations for the Spring Festival Gala, complete with mascots and photo opportunitiesSimilarly, in Jiangxi, traditional cultural heritage was brought to life through innovative live-streaming events featuring representative inheritors of intangible cultural heritage, creating fresh consumption experiencesIn Zhejiang, the Wuzhen scenic area introduced humanoid robots, allowing visitors to engage with technology by shaking hands and taking photos, blending a festive atmosphere with a sense of innovation.

To truly unlock consumer potential, it is essential to develop new scenarios and models that align with consumer needsAs China's economy continues to evolve, new consumption formats, such as online sales and instant retail, are gaining tractionThe online retail sales of physical goods in 2024 are projected to grow by 6.5% compared to the previous year, indicating that an increasing number of consumers are turning to online platforms for their shopping needsThis shift poses challenges for traditional brick-and-mortar establishments, as they must adapt to an environment where physical shopping is not the sole focus.

The recent Central Economic Work Conference has emphasized the importance of boosting consumption and enhancing investment returns, placing a strong emphasis on expanding domestic demand as a primary task for 2025. A critical question arises: how can businesses transform casual visitors into regular patrons? To achieve this, offline stores must consider how to diversify and enrich their consumption scenarios

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A strong understanding of emerging consumer trends is vital, as leveraging digital and intelligent technologies can accelerate the restructuring of the consumption industry chain and encourage deeper integration across various sectors, including commerce, travel, culture, and sports.

A key direction for optimizing consumption structures lies in enhancing service consumptionInnovating service consumption scenarios should focus on areas that resonate with everyday life, where consumer demand is high and can drive significant economic activityInitiatives such as revitalizing pedestrian streets, accelerating the development of convenient living circles within cities, and improving commercial systems in rural areas are essentialBy enriching the supply of services in these areas, the overall capacity to meet consumer needs can be significantly enhanced.

Digital intelligence technologies play a crucial role in reconstructing the consumption industry chainWith the application of big data and artificial intelligence, companies can gain deeper insights into consumer preferences, enabling personalized recommendations and targeted marketing strategiesAdditionally, these technologies can streamline production processes, improve product quality, and enhance service efficiencyFor example, using smart robots for logistics or employing virtual reality to create immersive shopping environments can greatly enhance the consumer experience, making it more efficient and enjoyable.

Promoting scenario-based consumption is another vital strategy for fostering a more engaging shopping experienceBy creating thematic and attractive consumption environments, businesses can draw in large crowds and stimulate growth in related industriesFurthermore, the integration of various sectors, such as commerce, travel, culture, and sports, can lead to shared resources and mutual benefits, creating a robust economic ecosystemFor instance, incorporating cultural elements into tourism can result in unique cultural tourism products, while blending sports with commercial activities can generate events that attract consumers, such as fitness competitions and sports exhibitions.

Amidst the current economic landscape, China's consumer market is exhibiting a range of new trends that present both opportunities and challenges for driving high-quality economic development

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